Acupuncture Awareness Week was set up a few years ago by the British Acupuncture Council as a means to promote awareness and understanding of our therapy. It is an annual campaign now, and this year the focus was on back pain. It ran from 3 March – 10 March, and there was considerable coverage in the media. If you have any questions that may have arisen from what you heard, please do feel free to drop me a line.